Treasure Chest.

Since 1993, the source for active consumers to receive updates and opportunities direct from leading companies before being made public.

The Direct Marketing Association recently reported the most effective ROI media channel is direct mail. More than 200 Treasure Chest partners have found since 1993 their results through Treasure Chest are considerably better than going it alone. For this reason, Treasure Chest is the only media with this guarantee:

A company will not be billed if we fail to achieve your goals as promised.

Premium leisure companies receive 100,000+ site visitors and leads of outstanding quality through each Treasure Chest mailing. Many companies track more bookings within six weeks than they do leads.

Consumer demand has increased Treasure Chest’s circulation each spring and fall from 1,000,000 to 1,200,000 of the country’s most active vacation traveler, skier and boater households. These targeted consumers know Treasure Chest as the definitive source for valuable information form only the world’s greatest companies. Each seasonal mailing is followed by 360,000 email blasts making Treasure Chest the largest multi-channel marketing tool in leisure travel, skiing and boating.

More than 200 companies have repeated; we’ve a 95% renewal rate. The DMA reports direct mail’s effectiveness at record level with a 5.72% median response rate. Treasure Chest participants average 8%; for less than the cost of postage. Participation is turnkey, success insured and then there’s the free 300,000 email blasts.

Consumers know and request Treasure Chest. We will finance your results and only invoice if producing as promised.

The DMA’s Market Research Facts — 2011.

The data below is provided by The Direct Marketing Association and was funded by its membership, which includes: Google, America Online, Yahoo, Treasure Chest, NBC, CNN, Conde Nast, Facebook, American Express, Digitas, Ogivly and Mather, Chase, and others to determine the most effective way to carry a message to consumers. More about The Direct Marketing Association.

• Response rate for Treasure Chest format is 5.72%. (Treasure Chest respondents report closer to 10%).

  Page 22 of the DMA 2010 Response Rate Report - View PDF

• Response rate to email houselists have fallen from 2.99% in 2006 to 1.73% in 2010.

  Page 13 of the DMA 2010 Response Rate Report - View PDF

• Paid search campaigns ave a cost per click of $3.79 (Treasure Chest is about $0.02 per visitor/lead).

  Page 23 of the DMA 2010 Response Rate Report - View PDF

• 75% of direct mail usage is for immediate sale/visit to web site/sign up for newsletter.

  Page 84 of the DMA 2010 Response Rate Report - View PDF

• Market share for direct mail advertising and its sales generated are greater than online marketing.

  Page 15 of The Power of Direct Marketing - View PDF

• Direct mail spending in 2010 is projected to increase 2.2% and then an additional 3.7% through 2014.

  Page 10 of the DMA Quarterly Business Review - View PDF

• Direct mail/marketing’s market share is 28.8% of advertising expenditures in 2009.

  Page 16 of the DMA Quarterly Business Review - View PDF

• Direct marketing’s ROI is $11.73 vs. $8.75 for non-DM.
• The ROI via direct mail has increased in 2010 from 2009.

  Page 19 of the DMA Quarterly Business Review - View PDF

• In 2010, direct marketing attributes to 6.4% of total U.S. sales.
• In 2004, direct mail attributed to 577.3 billion dollars in sales. In 2014 it’s projected at $669.6 billion, a growth of 3.8%.

  Page 14 of the DMA Quarterly Business Review - View PDF