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AVALA Marketing is one of the largest providers of marketing services to the recreation industry. As such, we sought out and found a perfect partner in Treasure Chest. We have recommended Treasure Chest to all of our recreation clients and the results for our clients have been phenomenal. Treasure Chest has consistently brought our clients, the most active and affluent recreation consumers, generating thousands of product sales for our clients. In addition, we have found Treasure Chest to go beyond just shared direct mail services as they have been strategic partners with us in providing a variety of creative solutions to our clients. And, perhaps the most important feature of our relationship is that we can count on Treasure Chest to never let us or our clients down. Their product is produced on time, 100% accurate and always on target. We have enjoyed our relationship with Treasure Chest since we first started our business in 1997.
AVALA Marketing Group (Sea Ray, Boston Whaler, Bayliner, The Moorings, Mercruiser)
Media Facts
Why Are Our Results The World's Greatest?
Since 1993, consumers know and trust Treasure Chest. They look forward to their preseason premium four-color mailings.
A Passionate Target Market
The premium four-color envelope and mix of participating advertisers are specific to each niche. Targeted consumers are passionate about these products and/or services and are highly responsive to information provided by companies they recognize as leaders. As a result, the advertiser enjoys and experiences an exceptionally high rate of response, often but a fraction of the cost of other marketing initiatives.
The Database — Who and How
Treasure Chest’s proprietary database of highly targeted vacation travelers has been built and contant updated going back to 1993. After each mailing, consumers request to receive more information from Treasure Cheat and our partners online and offline. Each year, 2.7 million households receive a Treasure Chest mailing. In addition, only the most passionate vacation travelers who appear multiple times on sources we’ve identified as the most targeted, are incorporated into the mailing replacing anyone who has not been responsive within the past twelve months
| Demos: | Median Age: | Median HHI: | % Male: |
| The World’s Greatest Vacations: | 45 | $210 k | 54% |
| The World’s Greatest Ski Resorts: | 43 | $205 k | 58% |
| Source: Demo overlays. | |||
Added Value
Exclusively for Treasure Chest participants, monthly email newsletter updates to tens of thousands of targeted consumers. Free placement on our site with the ability to update, daily. Free cross promotional assistance.
| Ski resorts and boat builders receive: |
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Free placement on the special The World’s Greatest Ski Resorts insert mailed to 500,000 targeted vacation travelers in October’s The World’s Greatest Greatest Vacations mailing. View sample |
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Free placement on the special The Year's Greatest Boats and Products insert mailed to 500,000 targeted vacation travelers in April’s The World’s Greatest Vacations mailing. View sample |
Treasure Chest Usage
Treasure Chest is used in similar manners as other direct marketing initiatives, but with a considerably more efficient cost-per-conversion. Treasure Chest delivers:
- Customer acquisition
- Travel Packages — retail
- Directing to web site
- Effectively reach the 45% of American's who do not use the internet
- Sales