The British Tourist Authority is very happy with the responses to date - over 7,000 and research showed that the leads converted well.

British Tourist Authority

Treasure Chest is the only media company which will
guarantee a profit – otherwise, the next future mailing is free.
Treasure Chest will perform a complimentary match-back sales analysis
for travel-related companies. If enough sales are not tracked
back to cover the mailing’s cost and profit –
the next mailing is absolutely free!