We've been working with Treasure Chest for 12 years and every year receive thousands of quality leads wanting to receive more information about our area. We completed our advertising conversion study that measures effectiveness our advertising. Treasure Chest came out on top. We have appreciated our great working relationship over the years and wanted to pass along our feelings about what a tremendous program you've put together.

Sun Valley/Ketchum CVB

Treasure Chest by the numbers

  • 40,000,000 Targeted vacation travelers, skiers and boaters to have received Treasure Chest since 1993.
  • 1,000,000 Circulation of each vacation travel mailing.
  • 200 Percentage increase in one year.
  • 30,000 Circulation of monthly newsletter.
  • 6,000 Bookings received by cruise line within first six weeks of their literature hitting consumers.
  • 1,312 Bookings tracked by premium golf resort to Treasure Chest.
  • 222 Companies have repeated participation.
  • 8.5 Average number of times a company participates in Treasure Chest.
  • 36 Domestic tourism boards to repeat particpatioin.
  • 27 Intenational tourism boards to repeat participation.
  • 17 Percentage of bookings a ski resort sourced back to Treasure Chest.
  • 7 Approximate cost per lead/visitor through Treasure Chest.
  • 0 Chance of disappointment as success is guaranteed.