Treasure Chest by the numbers

  • 40,000,000 Targeted vacation travelers, skiers and boaters to have received Treasure Chest since 1993.
  • 1,000,000 Circulation of each vacation travel mailing.
  • 200 Percentage increase in one year.
  • 30,000 Circulation of monthly newsletter.
  • 6,000 Bookings received by cruise line within first six weeks of their literature hitting consumers.
  • 1,312 Bookings tracked by premium golf resort to Treasure Chest.
  • 222 Companies have repeated participation.
  • 8.5 Average number of times a company participates in Treasure Chest.
  • 36 Domestic tourism boards to repeat particpatioin.
  • 27 Intenational tourism boards to repeat participation.
  • 17 Percentage of bookings a ski resort sourced back to Treasure Chest.
  • 7 Approximate cost per lead/visitor through Treasure Chest.
  • 0 Chance of disappointment as success is guaranteed.